Rush Truck Centers is the nation’s largest provided of premium products and services for the commercial vehicle market. They needed a catalog to showcase the breadth of their products in stock at over 108 Rush Truck Centers dealerships across the country. This was a collaborative project where my role as Graphic Designer was to do the following:
- Create design systems for logos, charts, images, footnotes and widgets, and procedures to organize layout components for various content needs that a team of contractors could follow and seamlessly piece together towards the end of the job.
- Create the layout, design and overall structure for the internal pages (including headers, folios, footer elements and table design).
- Train several independent contractors on how to use design programs like Adobe Indesign and Photoshop to effectively get consistent results with the charts as well as retouching the images.
This catalog won agency of the year in the BMA Lantern Awards.
Check out the flip viewer below to a preview of the first 48 pages. The entire catalog is about 132 pages with 16 chapters.
